Automotive Charity, BEN has announced a major new initiative aimed at increasing "grass-roots" awareness of the scope and scale of its work amongst members of the UK automotive industry. The new marketing campaign, the latest in a number of nationwide campaigns announced by BEN in recent months, will see the charity partner with UK market leader in automotive tools, Snap-On to take the awareness message direct to garage mechanics the length and breadth of the country.
Snap-On will be providing BEN with free advertising space within their 80,000 flyers which are distributed twice monthly by their 435 franchisees and will also be making BEN promotional materials available in their national vans fleet.
Snap-On Managing Director, Aldo Rodi said "BEN performs such a marvellous job looking after so many people who work in our industry and their dependents. This is why we have agreed to work with them to provide support in their efforts to achieve greater exposure to the automotive aftermarket and service sector."
In addition to this, Snap-On has called upon its long-standing relationship with McLaren to commission and donate a limited edition sport tool box which will be signed by two of the current drivers and offered as a prize in a competition to be run by BEN later this year.
BEN Chief Executive, David Main welcomed Snap-On's support saying, "BEN's primary marketing focus over the course of the coming year will be on raising the visibility of the help we are able to give and to those who are eligible to receive it. The more people who know about BEN, the more we can extend our reach to help them should they need us. The massive exposure we will achieve by being partnered by so major a player in the UK market as Snap-On will be invaluable to us in achieving that aim and we are extremely grateful to Aldo and his team at Snap-On for helping to make that happen."