Watsonian Squire will make a donation to BEN for every Royal Enfield motorcycle they sell this year.

Royal Enfield MotorcycleA spokesperson for Watsonian Squire said,

"Royal Enfield UK are delighted to be supporting BEN by making a donation to the charity for every bike we sell. In these tough times we recognise that it is more important than ever to look after those less fortunate than ourselves."

Charles Davis, Director of Fundraising and Communications for BEN said of the scheme,

"Performance Related Giving schemes such as this are just one of the many easy ways to support BEN, the only charity dedicated to people in the automotive and related industries, including those connected to the motorcycle trade, past and present and their families. Donations such as this generous one from Royal Enfield allow us to continue giving the high standards of care and support that we are famous for. Our heartfelt thanks go to all involved."

Editors' notes:

1. BEN is the Automotive Industry Charity, the only occupational charity for those who work or have worked in the automotive and related industries. Founded in 1905, the Charity provides practical help, support, advice and friendship to more than 15,000 men and women and their families every year. In addition BEN provides a home to over 350 individuals who reside in one of its four residential centres in the UK and offers day care facilities at its centre in Coventry.

2. Watsonian Squire is one of the longest established companies of the British Motorcycle industry. Today the company offers a wide choice of classic and sports sidecars and luggage trailers under the Watsonian and Squire brands. In 1999 Watsonian Squire took over distribution of Royal Enfield motorcycles in the UK and rapidly re-established the historic brand in its spiritual home.

3. Royal Enfield motorcycles have been in continuous production for over 100 years, making them the longest running motorcycle brand in the world.