As an individual it's as simple as discussing BEN with your colleagues and friends who work or have worked in the industries we support - nothing beats word of mouth! Alternatively, why not ask for one of our car stickers so people become familiar with BEN's logo and understand what the fund represents?
You could also ask your employer to support you as a BEN ambassador at work, so you can publicise BEN and arrange activities and fundraising in your work place.
As a company there are a number of ways your organisation can help us promote awareness.